Nairobi — The modern world of entertainment has embraced all aspects of new technology. Those who have have earned handsome rewards. Sadly, Kenyan entertainers are just beginning to realise that the world has changed and they either have to adapt or perish.
The lack of Kenyan music on the international scene has been blamed on entertainers' reluctance to sell their music online. It is the easiest and least expensive way to market music, according to Information permanent secretary Bitange Ndemo. And selling music online was one of the recommendations of the Sixth National Symposium on Kenyan Music held in Mombasa a week ago.
Through this, they would gain the elusive international exposure that so many crave but get very little of. It will also mean they will earn more money without even leaving the country since the global online market is huge, according to Dr Ndemo. He said there was an urgent need for a website to sell Kenyan music, to be coordinated by the Music Copyright Society of Kenya for easy distribution of royalties. "The internet is a gold mine for artistes and they should take advantage of it," said Dr Ndemo.
Cassettes and CDs are difficult to promote internationally and the internet will easily solve this.
Subscribe to:
Post Comments (Atom)
Posts
0 comments:
Post a Comment